Law 1: Larger size makes growth increasingly difficult.
This is the Law of Large Numbers, not the proper one about
probabilities, but a coarser one that predicts the eventual
flattening of extraordinary growth. If your business weighs $10M,
growing by 50% means bringing in another $5M. If your company
weighs $150B, 50% growth the following year would require adding
$75B — there might not be enough customers or supplies to support
such increase. Actual numbers seem to confirm the Law: Google’s FY
2014 revenue was $66B, +19% year-on-year; Microsoft’s was $87B,
+11.5%; Apple’s $183B in revenue for 2014 was a mere +7%.
And yet, last quarter, Apple revenue grew 30%, breaking the Law
and any precedent. iPhone revenue, which grew 57%, exceeded $51B
in one quarter — close to what Google achieved in its entire
Fiscal 2014 year.