The Price of Gold: $1,200 Per Ounce

Every time I write about the gold Edition models of Apple Watch being priced at $5,000 to $10,000, I get flooded with emails telling me I’m off my rocker. Here’s the thing. Gold has cost well over $1,000 per ounce for the last several years. Right after the 2008 recession it shot up close to $2,000 per ounce. Apple has stated that the Edition models of Apple Watch are not gold-plated — they’re solid 18K gold. The cost of the gold alone will be several thousand dollars.

I don’t know what it’s going to cost. But if you think it’s going to cost $1,000 or less, you’re the one who’s off your rocker.

★ Wednesday, 18 February 2015