Twitter’s Dilemma

Good piece by Matthew Panzarino on where Twitter is and where it’s going:

At times (quite a bit) the way that Twitter has chosen to roll out features and products has felt schizophrenic. And that’s no wonder, really, as the company now serves two masters. Its users and its shareholders. And while those interests may sometimes align, there is no question which is the more important to please for a public company. This has led to rocky times when it comes to external, and even internal, perceptions of Twitter’s directional confidence. […]

And I’m also not convinced that the market understands, or will ever understand, the reason that Twitter exists. This puts Twitter’s leadership, including its product team, in the unfortunate position of having to continue to perform product prestidigitation to serve both masters.

★ Sunday, 22 February 2015