Brace Yourselves

Citigroup analyst Jim Suva on Apple Watch:

We expect Apple to give specifics on the launch time, price, and geographic locations, which we estimate as: Launch date: April 16th; Price points: $350, $550 and $950; with a launch limited to the U.S., followed by Europe and Asia in the subsequent months.

That pricing makes no sense. People who believe this are going to shit their pants when Edition pricing is announced.

★ Friday, 27 February 2015