Today, as news both expected and unexpected, Swatch has introduced
what will be its first widely available smartwatch: the Swatch
Touch Zero One. What we all expected to see sooner or later —
preferably sooner — was a smart / notification / fitness watch to
be offered by one of the Swiss watch industry giants. The
unexpected part, is that there’s a direct link to, there’s no
other way to put it, beach volleyball.
That’s quite a focused niche.