Hard as it might be to swallow, this is a real promotional video
for a real product made by a real company with a $30 billion
market cap. It’s the developer edition of Sony’s smart glasses,
which are called SmartEyeglass (great name!) and will be available
to the eager buying public in the U.S., U.K., Germany and Japan on
They cost $840.
I know they’re a “developer edition”, but jiminy are these things ugly. They make Google Glass look cool.