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OneShot, a One Week Design Case Study

Daniel Zarick goes behind-the-scenes on the making of OneShot, a new iOS app for sharing screenshots of article excerpts.

When I first heard about OneShot a few weeks ago, I hardly paid any attention to it. The idea of sharing screenshots — static images — of article excerpts seemed goofy to me. Twitter’s 140-character limit is a big motivator here, so I see the appeal, but it just sounded like a bad premise.

But Zarick’s design write-up (and Neven Mrgan’s aforelinked good words) made me want to try it, and I’m glad I did. The app is full of clever details, including smart use of OCR to make the text in screenshots un-static. I probably won’t use it much, because, well, I have a place where I post excerpts from interesting articles. But I can see why people use it.

Wednesday, 4 March 2015