8
Apple to Replace AT&T in the Dow Jones Industrial Average

The Dow is a stupid index — a poor investment and an inaccurate gauge of the market as a whole, due to the arbitrary nature of its membership, and its bizarre use of price-based indexing. The S&P 500 is better in both regards. But it does seem somewhat poetic that Apple is taking AT&T’s spot in the index — Apple’s decade of amazing growth is built on the iPhone, and the iPhone came to market through a groundbreaking exclusivity deal with AT&T.

To be clear, I think AT&T did well through that agreement — the iPhone helped them narrow Verizon’s lead here in the U.S. But what’s telling is the way Apple turned the tables and maintained control over everything: handset design, software design, software updates, the App Store, pricing.

Friday, 6 March 2015