Jony Ive’s media tour continues, this time with a profile by Nick Foulkes for The Financial Times:
However, it was not without some trepidation that he embarked on
the watch. “It was different with the phone — all of us working
on the first iPhone were driven by an absolute disdain for the
cellphones we were using at the time. That’s not the case here.
We’re a group of people who love our watches. So we’re working on
something, yet have a high regard for what currently exists.”
That’s a very interesting difference.