The Financial Times Profiles Jony Ive

Jony Ive’s media tour continues, this time with a profile by Nick Foulkes for The Financial Times:

However, it was not without some trepidation that he embarked on the watch. “It was different with the phone — all of us working on the first iPhone were driven by an absolute disdain for the cellphones we were using at the time. That’s not the case here. We’re a group of people who love our watches. So we’re working on something, yet have a high regard for what currently exists.”

That’s a very interesting difference.

★ Friday, 6 March 2015