Apple executives have been telling the music industry it can help
them roll back the tide of free digital music by relaunching its
own subscription streaming service this year. Unlike Spotify and
YouTube, Apple’s service won’t offer a free “tier” of music
interspersed with ads — after an initial trial period, you’ll
need to pay to play.
Apple executives, led by media head Eddy Cue and Beats Music
founder Jimmy Iovine, have been arguing that the music business
“needs to get behind a paywall,” say people who have talked to
them. Apple bought Beats last year, partly to help it gain a
foothold on streaming music just as iTunes sales of digital
downloads had started to drop.