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Apple Watch as an iPhone Sales Engine

John Paczkowski, writing for his new gig at Buzzfeed:

And that’s where Apple’s larger strategic vision for Apple Watch comes clear. Fine, the Apple Watch may well “empower and enrich” the lives of those who wear it. As I said, the use-cases on parade today were compelling, and I haven’t even touched on the possibilities hinted at by the debut of the associated health diagnostic platform ResearchKit. But it’s also going to power iPhone sales. It’s going to push veteran iPhone users to upgrade to new iPhones and it’s going to give folks on rival mobile platforms one more reason to switch.

Monday, 9 March 2015