Apple and China

Om Malik:

Apple’s revenues went up from $12.7 billion in 2011 to $29.8 billion in 2014. At Goldman Sachs’s conference, Cook is rumored to have said that he has been studying China for 30 years and that “I think we’re still not too far from the surface” in opportunity terms. That should be good news for the company since the year-over-year growth in its two major markets — Americas and Europe (where the revenues are already large) is starting to moderate, but China is going strong and picking up steam. Analysts estimate it is only a matter of time before China becomes bigger than Europe.

I think Om’s headline — (Now) Apple Is All About China — is a little strong, but only a little. China is a top-tier target for Apple, and for the foreseeable future, every major undertaking the company takes will surely have an eye on the Chinese market.

★ Monday, 16 March 2015