This is a company the owners of beloved properties trust
with their brands. Why? Because DeNA knows how to make
Look at those two screenshots. Every one of the games there is
free-to-play. Every one of them features in-app purchases.
Several of them have been among the top-grossing free-to-play
games in the world.
Many of DeNA and Mobage’s most popular games rely on collectible
card tactics to make revenue, building on rampant success of Rage
of Bahamut. Players are given certain items for free — trading
cards, Transformers, G.I. Joe squad members — and can play though
a large portion of each game using them, but to be competitive
they must purchase a chance at a rare item using real money.
Sure hope Nintendo has the wherewithal to pursue this in a balanced, non-scammy way.