According to Purnima Kochikar, Director of Business Development
for Google Play, Google has been working to implement the new app
review system for over half a year. The idea, she says, was to
figure out a way to catch policy offenders earlier in the process,
without adding friction and delays to the app publishing process.
To that end, Google has been successful, it seems — the new
system actually went live a couple of months ago, and there have
been no complaints. Today, Android apps are approved in hours, not
days, despite the addition of human reviewers.
“We started reviewing all apps and games before they’re published
— it’s rolled out 100%,” says Kochikcar. “And developers haven’t
noticed the change.”
For comparison, Apple’s App Store approval times are currently running at around seven days.