Meeting the Target Market

Jack March:

The new Macbook Stealth is not a compromise, it’s just meeting its target market. The people who buy the MacBook Air need it because it’s incredibly lightweight, not for performance or productivity. If they want that then they should buy a MacBook Pro.

Right now the MacBook Air has lots of competition, it’s not the thinnest laptop in the world anymore and that’s losing them sales. The Primary USP of the MacBook Air is how thin it is, and that should be Apple’s main objective.

Prescient, given that March wrote this all the way back in January.

(My only quibble: Everything in design is a compromise. Of course the dearth of peripheral ports on the new MacBook is a compromise. What March is saying, and I agree with, is that it’s a smart, forward-thinking compromise.)

★ Tuesday, 17 March 2015