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‘Becoming Steve Jobs’ Authors Interview Tim Cook

Tim Cook, in a great interview with Becoming Steve Jobs authors Brent Schlender and Rick Tetzeli:

There’s this thing in technology, almost a disease, where the definition of success is making the most. How many clicks did you get, how many active users do you have, how many units did you sell? Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.

Later:

Q: Many people seem to have a hard time imagining the usefulness of the watch.

A: Yes, but people didn’t realize they had to have an iPod, and they really didn’t realize they had to have the iPhone. And the iPad was totally panned. Critics asked, “Why do you need this?” Honestly, I don’t think anything revolutionary that we have done was predicted to be a hit when released. It was only in retrospect that people could see its value. Maybe this will be received the same way.

Wednesday, 18 March 2015