There’s this thing in technology, almost a disease, where the
definition of success is making the most. How many clicks did you
get, how many active users do you have, how many units did you
sell? Everybody in technology seems to want big numbers. Steve
never got carried away with that. He focused on making the best.
Q: Many people seem to have a hard time imagining the usefulness
of the watch.
A: Yes, but people didn’t realize they had to have an iPod, and
they really didn’t realize they had to have the iPhone. And the
iPad was totally panned. Critics asked, “Why do you need this?”
Honestly, I don’t think anything revolutionary that we have
done was predicted to be a hit when released. It was only in
retrospect that people could see its value. Maybe this will be
received the same way.