Alessandra Codinha, Vogue:
The musician has joined forces with Gucci Timepieces on a
“smartband” that is completely standalone, which is to say
untethered from any existing smartphone or mobile device. What
makes it so smart? Well, it has the ability to make and receive
phone calls; send and receive text messages and emails; hold
music, maps, and your calendar; track your fitness; and even
possesses a “sophisticated personal assistant” activated by voice
command. “Wearable technology and smart devices represent a new
frontier for the fashion industry. It is very appropriate that
Gucci is leading the way through this collaboration with
will.i.am, as innovation has always been such an important part of
our DNA,” wrote Gucci President and CEO Marco Bizzarri in a
Dan Seifert, writing for The Verge back in November:
The Puls is a fully independent smartwatch — it has its own SIM
card and doesn’t rely on being connected to a smartphone to
work. Will.i.am introduced it to the world on a stage at
Salesforce’s Dreamforce conference last month in front a bunch
of devotees to CRM.
I got a chance to use an early production model earlier today.
It’s objectively the worst product I’ve touched all year.
Good luck with that, Gucci.
★ Thursday, 19 March 2015