Citing sources within the virtual and augmented reality industry,
Piper Jaffray analyst Gene Munster said in a report published
Wednesday that he believes Apple is fielding a small team tasked
with experimental work in the AR space.
Consumer oriented AR systems are likely ten years out, the analyst
said, but Apple’s purported involvement suggests it is already
plotting out the next evolution in computing. Munster suspects AR
technology could be as transformative to the tech landscape as the
For what it’s worth, I’ve heard about people getting hired for something like this at Apple. But it would be more surprising to hear that Apple isn’t doing any R&D regarding augmented reality than to hear that they are. Of course they’re looking into this.