Gene Munster Claims Apple Has Augmented Reality R&D Team

Mikey Campbell:

Citing sources within the virtual and augmented reality industry, Piper Jaffray analyst Gene Munster said in a report published Wednesday that he believes Apple is fielding a small team tasked with experimental work in the AR space.

Consumer oriented AR systems are likely ten years out, the analyst said, but Apple’s purported involvement suggests it is already plotting out the next evolution in computing. Munster suspects AR technology could be as transformative to the tech landscape as the smartphone.

For what it’s worth, I’ve heard about people getting hired for something like this at Apple. But it would be more surprising to hear that Apple isn’t doing any R&D regarding augmented reality than to hear that they are. Of course they’re looking into this.

Thursday, 19 March 2015