A ‘Real Watch’

John McCarthy, reporting for The Drum:

Jean-Claude Biver, chief executive of TAG Heuer told Reuters at Baselworld, a watch industry event in Basel, that his firm’s entry will heavily resemble the Tag Heuer black Carrera: “People will have the impression that they are wearing a normal watch,” he said.

TAG has some great-looking watches in the Carrera collection, but most of them are decidedly masculine. Unsung among Apple’s achievements with Apple Watch is that no one else has a smart watch even close to the size of the 38mm Apple Watch — and most dwarf Apple’s 42mm model.

“Apple will get young people used to wearing a watch and later maybe they will want to buy themselves a real watch.”

This is how watch collecting works. You get hooked, and start buying more watches. And then you choose between them based on your mood or the occasion. Not so easy when one watch is tied to Android and the one you already own is tied to iPhone. The best hope for existing watch brands is for people not to like wearing Apple Watch, because if they do like wearing Apple Watch, they’re not going to switch.

★ Thursday, 19 March 2015