Google, Intel, and TAG Heuer Team Up on Luxury Smartwatch


In his announcement at the Baselworld watch expo today, LVMH watches chief Jean-Claude Biver said this was his “biggest announcement ever” in his 40 years of working in the industry. He predicted the device would be the “greatest connected watch.” David Singleton, the head of Android Wear development for Google, added: “When I think about the watch, it’s always been a marriage of beauty and utility. We’re going to do that with our partnership.” TAG Heuer is set to handle design and manufacture, while Intel will provide an SoC platform and Google will lend its Android Wear platform and help develop software. The watch is set to be launched by the end of the year, at which point price and functions will be announced.

No details as to what the watch looks like. Not even clear they’ve started designing it. Smart though, not to let Google be involved with the design.

“The difference between the TAG Heuer watch and the Apple watch is very important,” Biver said. “That one is called Apple and this one is called TAG Heuer.”

TAG Heuer is a great brand, no argument about it. But there’s another difference: only one of them is going to work with iPhone.

Thursday, 19 March 2015