Earlier this week, the Wall Street Journal reported that the
subscription internet TV service Apple’s been trying to get off
the ground since 2009 appears to be finally headed to market. And
now sources familiar with the company’s plans tell BuzzFeed News
that a successor to its dusty and recently discounted Apple TV set
top box is headed to market as well. Apple intends to show the
device off at its annual World Wide Developers Conference in June
along with a long-awaited App Store and a software development kit
to help developers populate it.
Sources say Apple’s new Apple TV is a significant overhaul of the
device, one intended to undergird Apple’s vision of what the TV
viewing experience should be, and to raise the table stakes in a
set-top box market cluttered with barely differentiated devices
from Amazon, Roku, and others.
The “Starting from $69” slide announcing last week’s price cut was an unusually obvious (for Apple) hint that new hardware was coming.
(Point deduction for BuzzFeed for decorating the article with a purely speculative artist’s rendering. Let’s put an end to this — it’s misleading, and adds nothing. Why decorate a factual scoop with fantasy artwork? Update: BuzzFeed has changed the artwork to a shot from Poltergeist — deducted point now restored.)