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On the Apple Watch Display

Craig Hockenberry:

I’ve always felt that the flattening of Apple’s user interface that began in iOS 7 was as much a strategic move as an aesthetic one. Our first reaction was to realize that an unadorned interface makes it easier to focus on content.

But with this new display technology, it’s clear that interfaces with fewer pixels have another advantage. A richly detailed button from iOS 6 would need more of that precious juice strapped to our wrists. Never underestimate the long-term benefits of simplification.

Apple hasn’t officially stated that Apple Watch uses an AMOLED display, but it’s sort of an open secret. The other thing is, regardless of the underlying display technology, iOS 6-style skeuomorphism would’ve felt downright gauche on the watch. I don’t think iOS or OS X needed to eschew skeuomorphic textures, but Apple Watch did.

Monday, 23 March 2015