Facebook intends to begin testing the new format in the next
several months, according to two people with knowledge of the
discussions. The initial partners are expected to be The New York
Times, BuzzFeed and National Geographic, although others may be
added since discussions are continuing. The Times and Facebook are
moving closer to a firm deal, one person said.
To make the proposal more appealing to publishers, Facebook has
discussed ways for publishers to make money from advertising that
would run alongside the content.
I can see why these news sites are tempted by the offer, but I think they’re going to regret it. It’s like Lando’s deal with Vader in The Empire Strikes Back.