Amazon Dash Button

Feels like Amazon meets Philip K. Dick: free little logo-branded dinguses Amazon will give you to stick around your house, and click when you need to re-order more of whatever it’s for. A Bounty paper towel button in your kitchen, a Tide detergent button in your laundry room, Gatorade and Izze soda buttons on your fridge — you get the idea. I’m not sure whether this is genius, or the stupidest thing Amazon has tried yet.

Update: A bunch of people are convinced this is a prank for Internet Jackass Day, but Amazon confirmed to The New York Times that it’s a real product.

★ Wednesday, 1 April 2015