Positing That Tesla Is a Battery Company

Jeremy Welch:

Tesla Motors started as a Car company, but they should now be considered to be a Battery company for three key reasons:

  1. Tesla leadership has expertise in batteries and energy systems.
  2. Batteries are the most important component of an electric vehicle (EV).
  3. Tesla can enter other markets with the battery tech they developed while building EVs.

I’m always a little wary of any such “__ isn’t what you think it is” arguments, but, it’s interesting to note that the company is named after an energy pioneer, not a car pioneer.

★ Friday, 3 April 2015