Report Claims Samsung Paid Hundreds of ‘Fans’ to Attend Galaxy S6 Launch in China


South Korean smartphone giant Samsung paid people to pretend to be its fans at a press conference for its products’ release on Friday, reports Shanghai-based news outlet the Paper.

A person specializing in recruiting these “fans” said he brought over 100 people to the event. They and the other groups of people brought by other recruiters reached 400 to 500 in total. These hired “fans” amounted to around half of the 1,000 people at the event, according to the Paper. […]

The recruiters told them to tell reporters they were at the event because they are Samsung’s fans or interested in the smartphone brand’s new model the S6, said the paper. Over half of the people taking photos of Samsung’s latest model the S6 and the S6 Edge were using iPhones.

Update: Samsung’s official blog has issued a denial:

Samsung investigated a media report on April 3 that claimed people were temporarily hired and paid to attend the Galaxy S6 launching event in Shanghai, China and later found that the story was totally groundless and bogus.

The news article contended that part-timers, acting as “fanboys”of Samsung smartphones, participated in the launching event. However, our findings have indicated that under no circumstances has anyone been hired or given money to attend the event.

Monday, 6 April 2015