‘Finally’ of the Week

Brian Barrett, writing for Wired, “Cheap USB-C Cables for Your MacBook Are Finally Here”:

When Apple announced its slender, pixel-packed new MacBook last month, it ushered in the era of USB-C, the next-generation port that handles all your charging and connectivity needs. The only problem? Affordable USB-C cables hadn’t yet been ushered in along with it.

I know the standards for putting finally in a headline are pretty low at most publications, but how can this warrant one when the new MacBook doesn’t ship until Friday? You can’t even pre-order one yet. Who exactly does the “your” in the headline apply to?

Tuesday, 7 April 2015