Amazon has filed suit against the alleged operator of several
sites that offer Amazon sellers the ability to purchase fake 4-
and 5-star customer reviews of their products.
The suit, the first of its kind from the Seattle company, was
filed in King County Superior Court against a California man, Jay
Gentile, identified in Amazon’s filings as the operator of sites
including buyazonreviews.com, buyamazonreviews.com, bayreviews.net
and buyreviewsnow.com. The site also targets unidentified “John
Does” also believed to be involved in the scheme.
Good for Amazon; I hope they win. But I worry that this is just a game of whack-a-mole — there are so many scammers out there doing this for product reviews and the App Store.