Three New Apple Watch Commercials

All three are good, hit the right tone. They’re humane — emotional, not technical. My favorite is “Us”. That’s the one I’d put in heaviest rotation on TV.

My wife’s watch arrived a few hours ago. After setting it up and playing with the communication features, she said something to the effect of, “I saw people asking you whether Apple gave you two of these, so you could test these features. They should have — this is way more fun.”

Note too: in the context of these ads, the Edition models are simply peers to the Sport and steel ones.

★ Friday, 24 April 2015