On the Primacy of Search Ads

While researching today’s column, I stumbled across this interesting WSJ interview with JetBlue marketing chief Marty St. George:

WSJ: If you were only allowed to use one advertising vehicle, which would it be and why?

MR. ST. GEORGE: Search ads — because they fill seats. I can find people in one location who are searching for information about another city and then serve them an ad that gives them an offer to get to that city.

That the marketing chief of an airline values search ads more than anything else, even TV, speaks to the success of Google’s business model.

★ Friday, 8 May 2015