Domino’s to Roll Out ‘Tweet-a-Pizza’

Bruce Horovitz, reporting for USA Today:

Beginning May 20, Domino’s, the pizza delivery behemoth, will roll out a “tweet-to-order” system that lets U.S. customers tweet for pizza. Domino’s will become the first major player in the restaurant industry to use Twitter, on an ongoing basis, to place and complete an order.

Even wackier: Domino’s frequent customers will be able to order by tweeting only the pizza emoji to @Dominos.

Seems like validation for the Push for Pizza guys, who’ve been doing the “order a pizza in just a few taps from your phone” thing since last year.

Also worth noting that in today’s world, “ordering online” means ordering from your phone — but without making a phone call, and in most cases without using a web browser.

Tuesday, 12 May 2015