For years Piper Jaffray’s closely followed analyst Gene Munster
proclaimed that Apple would soon launch a television set. On
Tuesday, he offered a mea culpa after a report surfaced that the
company gave up on the project more than a year ago.
“This is a tough day for me. It’s a hard reality to accept, and I
think that is the reality of it: the TV is on hold,” Munster told
He continued to say, “It’s a small consolation that they were
aggressively looking at this. At the end of the day, I was wrong.”
$10 says he doesn’t stop asking about it on the quarterly analyst calls.