Apple won’t be announcing its much-anticipated subscription TV
service next week at its Worldwide Developer Conference, according
to several people with knowledge of the situation.
The Cupertino technology company has told network executives the
planned unveiling will be postponed because Apple has yet to
finalize the licensing deals. Industry executives predict Apple’s
Web TV offering may not launch until later this year, or in 2016.
Technology and money issues remain sticking points.
Do they still announce new Apple TV hardware and a new SDK for developers, even if they’re not ready to announce the subscription content service? My guess is “yes” — assuming it’s all ready to go. They could launch a next-generation Apple TV with the content they already have.