Recode: ‘Apple Subscription TV Service Won’t Be Announced Next Week’

Peter Kafka and Dawn Chmielewski, reporting for Recode:

Apple won’t be announcing its much-anticipated subscription TV service next week at its Worldwide Developer Conference, according to several people with knowledge of the situation.

The Cupertino technology company has told network executives the planned unveiling will be postponed because Apple has yet to finalize the licensing deals. Industry executives predict Apple’s Web TV offering may not launch until later this year, or in 2016. Technology and money issues remain sticking points.

Do they still announce new Apple TV hardware and a new SDK for developers, even if they’re not ready to announce the subscription content service? My guess is “yes” — assuming it’s all ready to go. They could launch a next-generation Apple TV with the content they already have.

Tuesday, 2 June 2015