Apple is planning a departure from the pricing formula that has
defined the economics of digital media for a decade, which would
cut the 30 per cent fee that media companies pay on subscriptions.
The iPhone maker is discussing new commercial terms with media
companies, people familiar with the matter said, to change the
70/30 “Apple tax” pioneered by Steve Jobs when its late founder
launched the iTunes music store in 2003.
Unclear what the new terms would be, but interesting still.