One thing is clear: the great lie about online privacy is
unraveling. The obfuscated commercial collection of vast amounts
of personal data in exchange for “free” services is gradually
being revealed for what it is: a heist of unprecedented scale.
Behind the bland, intellectually dishonest facade that claims
there’s “nothing to see here” gigantic data-mining apparatus have
been maneuvered into place, atop vast mountains of stolen
Stolen because it has never been made clear to consumers what is
being taken, and how that information is being used. How can you
consent to something you don’t know or understand? Informed
consent requires transparency and an ability to control what
happens. Both of which are systematically undermined by companies
whose business models require that vast amounts of personal data
be shoveled ceaselessly into their engines.