Ad Blocking Irony

PC Magazine ran a piece by Eric Griffith headlined, “Apple iOS 9 Ad-Blocking Explained (And Why It’s a Bad Move)”.

Here is what it looks like on an iPhone. Here’s what it looks like on a Mac. Ridiculous.

I run a business almost entirely based on advertising. I am, thus, naturally disinclined to support ad-blocking. But from the outset, I’ve followed the advertising version of the golden rule: Present ads to readers (and podcast listeners) that you yourself would not be annoyed by. Advertisers and publishers who present user-hostile ads should not be surprised when the users fight back.

(For a detailed look at WebKit Content Blockers, see Benjamin Poulain’s introductory article at the Surfin’ Safari blog.)

Friday, 19 June 2015