Here are the real numbers, according to Robert Kondrk, the Apple
executive who negotiates music deals along with media boss Eddy
Cue: In the U.S., Apple will pay music owners 71.5 percent of
Apple Music’s subscription revenue. Outside the U.S., the number
will fluctuate, but will average around 73 percent, he told
Re/code in an interview. Executives at labels Apple is working
with confirmed the figures. […]
Apple won’t pay music owners anything for the songs that are
streamed during Apple Music’s three-month trial period, a bone of
contention with music labels during negotiations for the new
service. But Kondrk says Apple’s payouts are a few percentage
points higher than the industry standard, in part to account for
the lengthy trial period; most paid subscription services offer a
free one-month trial.
Not sure a 1.5 percent difference justifies two extra months of free service (compared to the de facto industry standard one-month free trial), but it’s not nothing.