Interesting piece by Matt Sayward on where Apple might be heading as the world’s leading camera company:
In November 2013, Apple acquired an Israeli 3D-sensor company
named PrimeSense for somewhere in between a reported 350,000,000
and 360,000,000 dollars. As Apple acquisitions go, that’s a
biggie. Only Beats (the foundation of Apple Music at $3bn), NeXT
(the deal that brought Steve Jobs back for $400m), and AuthenTec
($390m that manifested itself in Touch ID) were certifiably
And yet, two years on, we still can’t really say what happened
with PrimeSense’s technology with any sense of fortitude.
On this point:
Last November, on another episode of The Talk Show, John
Gruber dropped a unusually heavy hint about what he’d heard about
the upcoming set of iPhones that will debut in Q3 of this year:
The specific thing I heard is that next year’s camera might be
the biggest camera jump ever. I don’t even know what sense this
makes, but I’ve heard that it’s some kind of weird two-lens
system where the back camera uses two lenses and it somehow takes
it up into DSLR quality imagery.
Well, I had a think about this. And I might have something
For what it’s worth, I think I might have been wrong about the timing on this. If Apple sticks with the tick-tock schedule and unveils iPhone 6S and 6S Plus updates in September, the new dual-lens camera is probably a 2016 iPhone thing, not a 2015 iPhone thing. I should have realized this all along.
Anyway, rumors aside, Sayward has some interesting speculation on why Apple might go this route.
★ Tuesday, 30 June 2015