“As part of this ecosystem, what if there was a station that
didn’t have any of those rules and didn’t serve any of those
masters,” said Iovine. “What if it just took anything that was
exciting, whether it be on Connect or a new record out of Brooklyn
“Or whether it was rock or hip hop,” added Cue.
So one of those genres could literally follow the other on Beats
“It works,” said Iovine. “And it works because the DJ is in the
middle explaining how it works. DJs give you context.”
So what does Beats 1 Radio compete with? Nothing, according
“It doesn’t compete with anything that’s out there because there’s
never been anything like this,” said Iovine.