The Future of Lego Plastic

Adele Peters, writing for Fast Company:

Lego’s 57-year-old toy empire was built on plastic. But now the giant Danish toy company is investing millions into getting rid of it. By 2030, Lego bricks will no longer be made from ABS, the oil-based plastic in the 60 billion blocks the company makes each year.

Interesting that it’s a 15-year plan.

★ Thursday, 2 July 2015