Apple Stores Revamping Third-Party Accessory Selection With Apple-Designed Packaging

Mark Gurman:

Apple is looking to own yet another aspect of its product experience. The company is gearing up to revamp its third-party accessory selection across all of its retail stores by next week by reducing the amount of accessories available in stores to ones sold in packaging co-designed by Apple. Apple has been working with select third-party accessory makers over the past six months to redesign boxes so that the experience more closely matches the boxes of Apple’s own products.

Seems odd to make everything in the store look more Apple-y whether it’s made by Apple or not, but it’s yet another sign of Apple’s increasing power and influence.

★ Monday, 6 July 2015