Apple Introduces New A8-Based iPod Touch

Fascinating. First, the previous iPod Touch was introduced way back in 2012, alongside the iPhone 5 — a lot of people had reasonably assumed the iPod Touch was dead. Apparently not. Second, it’s jumped all the way from an A5 to an A8 — from outdated to state-of-the-art. Third, unlike the iPhones 6, the screen didn’t get bigger. Lastly, why introduce this mid-July with a press release? Why not do it in September?

The obvious answer: Apple cares enough about the Touch to update it, but not enough to spend even a few minutes on it during the September new iPhone event. Same for the refreshed iPods Nano and Shuffle. Apple’s website no longer even lists “iPod” as one of the top-level menu items.

Wednesday, 15 July 2015