Benjamin Mayo, writing for 9to5Mac:
A report from Clammr collected data on podcast listening
habits shows that iOS dominates Android on mobile usage. Despite
Android having a larger install base of smartphone devices than
iOS, the iPhone is responsible for the vast majority of podcast
listening. According to the study, 82% of smartphone podcasting
listening takes place on an iPhone with the iTunes Store podcast
directory being a significant reason for uptake.
In addition, despite the vast array of third-party podcast apps
available for the iPhone, the report says that over three-quarters
of users listen to podcasts on the iPhone with Apple’s built-in
native Podcasts app.
According to the analytics I get from SoundCloud, Overcast has a slight edge over Apple’s Podcasts app among listeners of The Talk Show. But it’s no surprise that listeners of my show aren’t exactly typical users. No other iPhone app even comes close to Overcast and Podcasts, though. Here’s a screenshot of the top ten clients by “play count” for episode 125, with Horace Dediu.
What’s funny is that the name “podcasts” stuck but very few people use iPods to listen to them any more.
★ Monday, 20 July 2015