Tim Cook on Apple Watch Sales

From Serenity Caldwell’s transcript of Tim Cook’s remarks on Apple’s quarterly analyst call:

Sales of the Watch did exceed our expectations and they did so despite supply still trailing demand at the end of the quarter.

And to give you a little additional insight, through the end of the quarter, in fact, the Apple Watch sell-through was higher than the comparable launch periods of the original iPhone or the original iPad. And we were able to do that with having only 680 points of sale. And as you probably know, as I had reviewed earlier, the online sales were so great at the beginning we were not able to seed inventory to our stores until mid-June. And so those points of sale, pretty much, the overwhelming majority of the low numbers of sales were not there until the last two weeks of the quarter.

Later:

On the Watch, our June sales were higher than April or May. I realize that’s very different than some of what’s being written, but June sales were the highest. The Watch had a more of a back-ended kind of skewing.

So, either Tim Cook is lying and committed securities fraud, or, those reports about Apple Watch sales “plunging” — all of them based on that one report from Slice Intelligence — were a pile of crap. It will take years to judge the overall success of Apple Watch, but it seems pretty clear it’s gotten off to a good start.

★ Tuesday, 21 July 2015