The reality in media right now is that there is an enormous amount
of noise. There are countless outlets (both old and new) vying for
your attention, desperate not just to capture some audience, but
all the audience. And in doing that, it feels like there’s a
tremendous watering down of the quality and uniqueness of what is
being made. Everything looks the same, reads the same, and seems
to be competing for the same eyeballs. In both execution and
content, I find myself increasingly frustrated with the rat race
for maximum audience at any expense. It’s cynical and it’s
cyclical — which makes for an exhausting and frankly boring
I think people want something better, something more meaningful.
Something a lot less noisy.
Sounds good to me.