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The End of the TV Industry as We Know It

Amol Sharma, writing for The WSJ:

Why would Comcast Corp.’s NBCUniversal unit be hunting for new media deals, and talking to companies like Vice Media, BuzzFeed and Business Insider, as The Wall Street Journal reported Thursday?

One explanation is that the cable giant is chasing young consumers who aren’t watching TV as much as past generations did. This chart illustrates the situation.

According to these numbers from Nielsen, among those 18-24 years old, TV viewing has dropped 32 percent since 2010. That’s the youngest group in the chart, but judging by my 11-year-old son’s habits, this trend is even more striking for kids. He hardly watches any traditional TV at all. Just YouTube, Netflix, and movies.

Monday, 27 July 2015