Vizio IPO Plan Shows How Its TVs Track Whatever You’re Watching

Richard Lawler, writing for Engadget on Vizio’s IPO filing:

Vizio has made its name with impressive value-priced TVs that don’t skimp on features (it’s also a leader in the soundbar market, and has made attempts at selling tablets and phones too). According to the filing, Vizio has sold more than 15 million smart TVs, with about 61 percent of them connected as of the end of June. While viewers are benefiting from those connections, streaming over 3 billion hours of content, Vizio says it’s watching them too, with Inscape software embedded in the screens that can track anything you’re playing on it — even if it’s from cable TV, videogame systems and streaming devices.

We’ve never heard of Inscape before, but as explained in the S-1 Vizio filed today, it’s based on ACR (automatic content recognition) software licensed from a third party, and viewers can opt-out of participating in it while maintaining other connected features. That’s actually fairly common in modern TVs, and others like LG and Samsung have already rolled out features based on the tech to do things like integrate with TV shows, or display ads based on what the TV is showing. ACR software recognizes the video being displayed, matches it up and phones home the data. According to Vizio, its Inscape platform can pull some 100 billion anonymized datapoints from 8 million of its connected TVs every day. That kind of data can be used for ratings, and is valuable to both advertisers and content providers.

Note to self: never buy anything from Vizio.

★ Monday, 27 July 2015