John Paczkowski, writing for BuzzFeed:
Sources familiar with Apple’s plans tell BuzzFeed News that the
company intends to announce its next-generation Apple TV in
September, at the same event at which it typically unveils its new
iPhones. The device itself is pretty much as we described it to
you in March, sources say, but “more polished” after some
additional tweaks. Expect a refreshed and slimmer chassis and new
innards; Apple’s A8 system on chip; a new remote that sources say
has been “drastically improved” by a touch-pad input; an increase
in on-board storage; and an improved operating system that will
support Siri voice control. Crucially, the new Apple TV will debut
alongside a long-awaited App Store and the software development
kit developers need to populate it.
But, Paczkowski reports, it will not appear alongside Apple’s purported subscription TV content service:
While that service is most certainly in the offing, sources tell
BuzzFeed News that Apple does not currently plan to announce it
alongside the new Apple TV. “Late this year — maybe, but more
likely next year,” said one, seconding a June report by Recode.
One of the theories bandied about when WWDC came and went without any Apple TV announcements — no new hardware, no SDK — was that Apple didn’t want to announce the new Apple TV until the subscription TV service was ready, too. According to Paczkowski, though, that’s exactly what they’re going to do in September. My guess: Apple held it back for September to have something significantly “new” to announce alongside the new iPhones. Last year, that was Apple Watch; this year, it’s Apple TV.
★ Thursday, 30 July 2015