Apple Chief Executive Tim Cook went to BMW’s headquarters last
year and senior Apple executives toured the carmaker’s Leipzig
factory to learn how it manufactures the i3 electric car, two
sources familiar with the talks told Reuters.
The dialogue ended without conclusion because Apple appears to
want to explore developing a passenger car on its own, one of the
sources said. […]
During the visit, Apple executives asked BMW board members
detailed questions about tooling and production and BMW executives
signaled readiness to license parts, one of the sources said. News
of the Leipzig visit first emerged in Germany’s Manager-Magazin
“Apple executives were impressed with the fact that we abandoned
traditional approaches to car making and started afresh. It chimed
with the way they do things too,” a senior BMW source said.
I’ll bet Apple executives were not so impressed with BMW executives’ inability to keep their mouths shut.