Control

Dan Moren, speculating back in May on Apple launching its own cell service:

I can think of a few reasons that Apple would be tempted to launch its own mobile virtual network operator (MVNO), but the overriding one is philosophical. Apple’s a company that notoriously likes to control everything related to its business. In its earliest days, that meant creating both hardware and software to form an integrated whole, but in recent years, that’s increasingly meant the whole shebang. A to Z. Soup to nuts. I mean, this is a company that hired metallurgists for the Apple Watch, invested heavily in a (now mostly defunct) firm to make sapphire glass, and, of course, launched its own hugely successful retail stores in an era when that seemed like pure folly.

★ Monday, 3 August 2015